This is a rather short post, and it relates to the argument that my wife and I were having, about creativity and money. At one point, she burst out – ‘creativity needs money’.
Since she is my wife, I did not dare to completely disagree. However, I do disagree partially. The part where I agree, is the part where, as a responsible husband and parent, I need to provide for the family, and so the work needs to start paying back.
When you work for a client, you exercise a limited amount of creativity, because you need to execute a brief. This does not mean that you are to do work that is bland and boring.
However, the importance of your own personal work cannot be underscored enough. There needs to be work that you do for yourself, else your creative brain cells will frazzle and die away.
Where do you strike the balance?