Pilot Fish Trailblazer Nominee: Dr. Verghese Kurien – “The Milkman Of India”

For those who don’t know Dr Kurien, he was a remarkable man indeed

Pilot Fish

This week, I am delighted to welcome back Rajiv Chopra, who is introducing his fourth trailblazer nominee: Dr. Verghese Kurien.  Rajiv is a very talented writer and photographer who is writing about several Indian trailblazers to open our eyes to Indian culture, its history, and its people.

The Legend of Dr. Kurien

The principle of milk collection was founded on the practice of first come-first served. Your caste, creed, religion or wealth did not matter. ~Dr. Kurien

amul 2

When I was a young manager in the corporate world, Dr. Verghese Kurien was something of a legend and a hero. The dominant brand in the dairy business in those days, and even now is called Amul, marketed by the Gujarat Cooperative Milk Marketing Federation, or GCMMF. However, everyone simply calls it ‘Amul’.

Amul butter was often in short supply, and I was one of those lucky people who knew a distributor…

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